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Community Building in Radio

October 15, 2026 1:00 PM - 2:00 PM (EDT)

Description

Explore how radio stations can move beyond traditional audience metrics to build genuine communities around shared interests, purpose, and connection. Learn what “community” really means in today’s media environment, why it’s different from simply producing more content, and how stations can create spaces, both online and in-person, where listeners connect with each other and with their brand.

Seth Resler, Community Marketing Revolution

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Contact Information

Michigan Association of Broadcasters
Name: Sara Siegmann
Phone: 517-999-9323
Email: ncsadata@michmab.com
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