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From Audience to Community: A New Revenue Model for Broadcasters

October 15, 2026 1:00 PM - 2:00 PM (EDT)

Description

Broadcasters have spent decades building audiences and relationships in the communities they serve. But generating more revenue from those audiences is getting harder, and producing more content to chase a bigger audience is delivering diminishing returns.

In this session, you'll explore how to build on one of your greatest strengths as a local broadcaster: the relationships you already have in your community. Learn how to go beyond broadcasting to your audience and start bringing people together — creating new value for the people and places you serve and opening up new sources of revenue without requiring you to produce more content or reach more people.

Seth Resler, Community Marketing Revolution

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Contact Information

Michigan Association of Broadcasters
Name: Sara Siegmann
Phone: 517-999-9323
Email: ncsadata@michmab.com
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