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Breakthrough Sales: Practical tips for creating a successful sales culture in your operation

April 18, 2024 1:00 PM - 2:00 PM (EDT)

Description

Breakthrough Sales: Practical tips for creating a successful sales culture in your operation 

Steve Wexler 

Leadership Coach, WEXL Coaching & Development 

We'll discuss a contemporary way of thinking about what business our clients actually think we're in and how to make sure we're speaking their language, not ours. We'll even propose changing some of the words we use internally so we can build a more sales-oriented culture in our stations. We'll also work on preparation for client meetings, focusing on the three powerful types of questions all AE's should understand so they can uncover true customer needs. We'll wrap it up by revealing the Top 10 Traits of great salespeople.

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Contact Information

Michigan Association of Broadcasters
Name: Sara Siegmann
Phone: 517-999-9323
Email: ncsadata@michmab.com
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