ATSC 3.0: Applications in Public and Commercial Television

This webinar will explore the real-world applications being developed in both the public and commercial television worlds with the arrival of ATSC 3.0.

Vincent Curren is helping public media companies navigate today’s dynamic and competitive media world. More concretely, he is working with the Public Media Company to help public television stations leverage the power of ATSC 3.0, the next generation, broadcast television standard.

Kerry Oslund, VP, Strategy & Business Development, E.W. Scripps is responsible for advancing the company’s ATSC 3.0 strategy and other business development efforts. In December 2020, the company’s WMYD-TV (Detroit) became the market’s first ATSC 3.0 station.  The launch is a collaborative effort with cross-town WDIV-TV, owned by Graham Media Group. Detroit provides a unique opportunity for the automotive industry to have an in-market test bed for the new Internet Protocol-based broadcast platform — one that can deliver data to millions of receivers at once