In this interactive session, Local Direct Specialist Paul Weyland talks to Account Executives, Production People and Promotions about how to come up with Genius Creative Ideas whether you’re a Creative Genius or not. Once your local client is convinced beyond a shadow of a doubt that your plan for their success is better than their plan, they’ll hold your hand and let you lead. Once Paul shares his Creative Strategy, he’ll open up the conversation to you. Submit any Product/Service Category you’d like, and Paul will come up with a long-term creative idea “On the Spot.” You’ll learn lots of great new things you can share with clients immediately. And because this is a Paul Weyland session…you’ll be thoroughly entertained while you’re learning.
Thursday, January 17, 2019 (1:00 PM - 2:00 PM)
Michigan Association of Broadcasters
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