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Brand Manager/Afternoon Host – Big Country 102.9 (WMKC) – Northern Michigan

3/17/2026

Black Diamond Broadcasting is looking for our next Country Brand Manager / Afternoon Personality for Big Country 102.9 WMKC.

In our business, personalities who truly connect with the audience are what separate great local radio from streaming platforms. When you find one, you appreciate them. When they move on, you look for the next rising star.

That’s where you may come in.

We’re looking for someone with passion for the format, creativity, strong work ethic, and the desire to build a brand that matters to the community.

This position is based in-person in Cheboygan, Michigan, working with a small but highly engaged team that believes local radio still matters.

This is a real opportunity to grow — especially for someone currently in a larger market or corporate cluster who hasn’t yet had the chance to lead and fully express their creativity.

At BDB you’ll have the chance to:

Help lead a heritage Country brand
Be part of the community
Create compelling local content
Work alongside a passionate team
Grow your career and your craft

I’ve worked in Top-50 markets, but I firmly believe some of the best broadcasting still happens in medium markets where talent can truly connect with listeners.

Northern Michigan offers an incredible lifestyle, great communities, and a place where radio is still a meaningful part of daily life.

If you're ready for your next step, or know someone who should be, I'd love to talk.

Shannone Dunlap
EVP / General Manager
Black Diamond Broadcasting

Send airchecks, resume and programming philosophy to:

careers@blackdiamondbroadcasting.com

Equal Opportunity Employer

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