The Promotions Manager is responsible for leading the creative development of promotional campaigns that grow audience engagement and strengthen the Local 4 brand across on-air, digital, and social platforms. This role requires strong news judgment, creative leadership, and expertise in multi-platform marketing. The ideal candidate has proven expertise in broadcast promotions, digital strategy, and team leadership, and is passionate about innovative storytelling in a fast-paced news environment. The Promotions Manager reports to the Creative Services Director.

Essential Duties and Responsibilities

• Supervise the daily production of news promotions, managing producers, editors, and photographers.
• Develop and execute multi-platform promotional campaigns supporting news coverage, special projects, and brand initiatives.
• Drive creative efforts while aligning creative execution with brand strategy for all platforms.
• Attend daily news meetings, meet with producers to determine stories to promote, proofread scripts and place spots on various platforms.
• Execute promotional shoots around Metro Detroit and in studio.
• Collaborate with the Creative Services Director on marketing plans.
• Coordinate with all departments to ensure that a unified brand is presented to viewers.
• Develop plans for promotion and assign producers and /or editors to execute plans.
• Conceptualize, coordinate and produce news image campaigns for the news station.
• Work on creative content with producers, editors, and designers. It is essential to understand the fundamentals of graphic design.
• Attend research sessions and use learned research in promotional campaigns and help create marketing strategies from learned research.
• Manage trafficking promotional logs and co-manage promotional inventory using WideOrbit.
• Plan and execute digital and social media promotional campaigns, properly post creative on appropriate platforms.
• Build promotion schedules, maintain promotional inventory and schedule promos on-air.
• Attend and assist at station events.
• Assist with outside advertising and maintain relationships with affiliate marketing clients and syndicators.
• Strong interpersonal skills with the ability to collaborate effectively across internal teams and external partners.
• Other duties as assigned.

Minimum Qualifications

• 6+ years of experience in broadcast promotions or creative services, preferably in local television news.
• Strong writing, producing, proofreading, and editing skills.
• Experience with creating and executing digital, social media, and over the top (OTT) marketing strategies.
• Experience leading projects or supervising creative teams.
• Experience producing news image campaigns.
• Collaborate effectively with internal and external partners in a professional and creative capacity.
• Valid driver’s license & clean driving record required.

Preferred Qualifications

• Bachelor’s degree in marketing or journalism preferred.
• 2 + years of experience in a leadership or management role preferred.
• Premiere editing experience preferred.
• Experience trafficking promotional logs and inventory using Wide Orbit preferred.

Location:

WDIV

550 W Lafayette Blvd

Detroit, MI 48226

Contact Details: Please submit your updated resume and application to:

Mat Mezer, Creative Services Director, MMezer@wdiv.com.

Click HERE to download and complete employment application.

Additional Information:

Any offer of employment is conditional upon the successful completion of a pre-employment drug screening, investigative background check, employment/education verifications and reference checks.

No Phone Calls Please

WDIV is an Equal Opportunity Employer. In addition to complying with the requirements of federal law, WDIV will comply with applicable state and local laws prohibiting employment discrimination.