GETTING YOUR UNFAIR SHARE OF 2022 DOLLARS;
THE ELECTION AND MORE
Presenter: Barry Cohen, AdLab Media Communications, LLC
This session will consist of three parts. During the first segment, we will discuss courting the political candidate dollars spent during the midterm election period. We will cover tactics to engage with the politicians and those in their circle. The second segment of this session will focus on surfacing and approaching other sources of election-related revenue beyond the candidate races themselves. Finally, during the third portion of the call, we will discuss key target categories of non-political revenue to approach during 2022 based on the current business and economic environment.