Media Habits of Streamers
Brian Allers
Sr. Vice President TVB
It is no secret that streaming platforms have become a popular way to view content. However, there are questions about who is watching which services, whether these services have advertising, and whether these streaming viewers also view linear TV.
The 2023 SVOD study, a brand-new 4,000-respondent survey implemented by the well-regarded research company GfK and commissioned by TVB, attempts to better understand this vast world of streaming and how linear television, more specifically, local broadcast TV fits in it. Key findings from this study help advertising decision makers better understand the media landscape and showcase the value linear TV continues to have for advertisers.