Poynter Institute Webinar Series:
Powerful Storytelling Part 1 (10/21/2021)
- Finding and developing compelling characters
- Finding sharp story focus
- What goes where in the story and why
- How to make words and video work seamless together even when you have limited video
- How to spot soundbites that deeply connect with viewers
Powerful Storytelling Part 2 (11/4/2021)
- The eight motivators that make any story more interesting
- Getting beyond the obvious to the more important “why” of the story
- The power of the Ladder of Abstraction (how to make interesting stories important and important stories interesting)
- Sentence structure that makes information unforgettable
- Navigating the friction between creative storytelling and clear storytelling