Powerful Storytelling Part 1 and Part 2

Poynter Institute Webinar Series: 

Powerful Storytelling Part 1 (10/21/2021)

• Finding and developing compelling characters 
• Finding sharp story focus 
• What goes where in the story and why 
• How to make words and video work seamless together even when you have limited video 
• How to spot soundbites that deeply connect with viewers

Powerful Storytelling Part 2 (11/4/2021) 

• The eight motivators that make any story more interesting 
• Getting beyond the obvious to the more important “why” of the story 
• The power of the Ladder of Abstraction (how to make interesting stories important and important stories interesting) 
• Sentence structure that makes information unforgettable 
• Navigating the friction between creative storytelling and clear storytelling